About Us

Hi! I'm Pradeep Kumar, founder of Strategy Fox. Before starting this journey, I earned my Master's degree at Duke University and worked as a Product Manager at Amazon in California. But my passion for brands goes way back—since childhood, I've been captivated by the magic of great products. Owning my first iPhone, Nike shoes, or Levi's jeans wasn't just a purchase; it was an experience, a feeling of joy and distinction.

That passion led me back to India, where I embarked on a mission: to help brands create shopping experiences that spark the same emotions in their customers.

After building 100+ Shopify stores and analyzing 500+ e-commerce experiences, one thing became clear—most online stores look and feel the same. Engagement is fleeting, differentiation is rare, and shopping online lacks the magic of walking into a physical store.

So, we set out to change that.

We built an immersive shopping experience that blends the best of both worlds. Now, customers can walk through virtual stores, explore products up close, interact with real sales staff, and shop with confidence—right from their browser or headset. And we didn't stop there. We launched a no-code SaaS platform that lets brands create their own immersive stores in minutes—no design or technical skills needed.

This isn't just a new way to shop; it's a new way to build the future of retail. And with our recent funding, we're just getting started.

Excited for what's next? So are we. Let's shape the future of shopping—together.